CUSTOMER ENGAGEMENT CAMPAIGNS
We help brands and companies establish a mutually beneficial collaboration with a nonprofit organization aiming to promote their clients´ trust, preference and loyalty and the latter's cause.
Our team excels at developing and executing cause related marketing strategies that generate corporate reputation, buying preference and loyalty in different sectors and companies. Some of our clients include Pepsico, Citroën, Backus and Coca-Cola, among others.
Our methodology connects both corporate and social goals by the development of strategic alliances. In order to capitalize these mutually beneficial partnerships, we focus on defining the main KPIs in every project, generating return on every investment while developing sustainable campaigns over time.
1. In-depth analysis and diagnosis of the situation
2. Development of strategic plan and definition of KPIs
3. Generation of strategic and commercial alliances
4. Strategy execution, results analysis, KPIs measurement